'Once you've seen it, you can't unsee it': The $219 'vagina' dress with a confronting design that is taking the Internet by storm
Wayne by Wayne Cooper 'vagina' dress taking the internet by storm | Daily Mail Online
Wayne by Wayne Cooper Sahara Beaded maxi dress has gone viral
Social media users say the 'Sahara Print' resembles female genitalia
Women are posting photos of themselves in the dress on Facebook
A photo of the dress published by School Mum has more than 8,500 likes
By Lauren Grounsell For Daily Mail Australia
Published: 15:56 EST, 28 October 2015 | Updated: 17:00 EST, 28 October 2015
He is one of Australia's most influential designers, and if his Sahara Beaded maxi dress is to go by, the vagina is the new black.
A Wayne by Wayne Cooper dress has taken social media by storm as women point out the 'Sahara Print' maxi dress has a print that resembles female genitalia.
Mothering website School Mum posted a photo of its founder Sam wearing the dress on Facebook, prompting an enormous reaction from amused followers.
The full vajayjay: Facebook page School Mum posted a photo of a women wearing the Wayne by Wayne Cooper dress
'Dress Fail': One person wrote: 'Wonder if the Myer staff get a kick out of their customers laughter?'
School Mum first published a photo of the dress on Sunday alongside the caption: 'So I bought this dress today from Myer because I really liked it ... I got home and put it on for hubby and any guesses first thing he said?' alongside the hashtags #DressFail and #OnceYouSeeYouCantUnsee.
The photo, that has attracted more than 8,500 comments, has gone viral as other women share photos of them donning the 'vagina print'.
The Wayne by Wayne Cooper maxi dress, that retails for $219, has a high neckline, stud detail on the neck and a high low hemline.
Wayne by Wayne Cooper: The maxi dress features a high neckline, stud detail on the neck and a high low hemline with a 'Sahara Print'
'Is that a vagina dress oops I meant designer dress?': Facebook users find the funny side of this Wayne by Wayne Cooper design
But is is the diamond shaped red, orange and pink design that has caused imaginations to run wild.
'My husband is calling it dance of the 7 vaginas,' School Mum wrote on Facebook.
'Is that a vagina on your dress or are you just happy to see me?,' said another social media user.
'Wonder if the Myer staff get a kick out of their customers laughter?' wrote another woman, as she held the dress up against her body in store.
Hilarious: 'I tried it on with my 15 year old daughter in the change room. She burst out laughing "take it off mum!!"'
'I tried it on with my 15 year old daughter in the change room. She burst out laughing "take it off mum!!" wrote another.
One lady asked: 'is that a vagina dress oops I meant designer dress?'
Others queried if saying the dress 'looks like a vagina' is reason enough to get an exchange or refund.
Daily Mail Australia contacted Myer and Wayne Cooper for comment.