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Thread: Fur Industry Sales Up 70% Over The Past Decade

  1. #1
    Elite Member witchcurlgirl's Avatar
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    Default Fur Industry Sales Up 70% Over The Past Decade

    The fur industry is "booming," reports Women's Wear Daily. The industry says sales rose by 70% during the decade 2000-2010, and raked in $15-16 billion in the winter of 2010-11 (the most recent season for which figures were available). Fur trade association spokesperson Mark Oaten says it's 'cause the youngs don't give a shit about animal welfare anymore:
    "I think design has led the consumer attitude change," Oaten said. "And also a younger generation whose passion is not animal rights. They're very motivated on environmental issues, more than on animal rights issues, and that for us represents a new industry demand, because we have gone a long way to ensure welfare is of the highest standard.

    "There is less focus on welfare. Maybe it's because we've got our act together, maybe it's because attitudes have changed, maybe it's because they're seeing fur more on the catwalk, in magazines and in products that they like," he explained. "The younger generation loves fur trim, and they are buying it."




    Financial - Business - WWD.com


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    Elite Member dexter7's Avatar
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    well, the younger generation can go fuck off.

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    Elite Member Ravenna's Avatar
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    I find fur damned ugly off the animal. I haven't gotten past that to ponder the ethical issues.

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    Elite Member *DIVA!'s Avatar
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    To each their own.. There are far more important things to concern myself with than someone wearing and buying fur/
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    Elite Member Air Quotes's Avatar
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    There are so many options out there that aren't a tortured/murdered animal I will never get the appeal of it.
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    Elite Member McJag's Avatar
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    So much for global warming.
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    Not my style, but if someone wants to wear fur, so be it. It's not like you can stop them or if the fur industry is going out of business anytime soon.

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    Elite Member MohandasKGanja's Avatar
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    How do we feel about nutria items?

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    Elite Member Grimmlok's Avatar
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    Omg I was at a Calvin Klein outlet store and some tacky bitch was actually buying an Oscar the Grouch shade of green fur vest. I shit you not. Looked like she'd skinned him. I took a picture and laughed at her. The fuck.
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    Elite Member witchcurlgirl's Avatar
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    Default Fur Is Back Big Time — Here’s Why



    Fur Is Back Big Time — Here’s Why

    As we recently learned, the fur industry is booming. Global fur sales rose by 70% from 2000 to 2010. Annual sales of fur pelts reached $15-16 billion, according to the fur industry's trade association, during the winter of 2010-11 (pelts are sold during a season that runs from around October through March, and the 2010-11 season is the most recent for which figures were available). An industry spokesperson attributed the rise primarily to two factors: designers who have incorporated small amounts of fur into a wider array of garments, making fur an option in warmer climates, and "a younger generation whose passion is not animal rights."

    This development is surprising to anyone who remembers the highly publicized battles over fur and animal welfare of the 1980s and 1990s. Back then, shocking depictions of the cruelty inherent in fur production — often in the form of polemical and, critics said, misleading videos produced by pro-animal-rights fringe groups — were only starting to reach a wider audience. Protesters were omnipresent at fashion week and public pressure to avoid fur was high. Anna Wintour was served a skinned raccoon at the Four Seasons. It seemed like every week another of your favorite celebrities was stripping off for a PETA ad. By turn of the millennium, the moral issue of fur seemed settled, and fur itself seemed like a relic of a bygone age — something that your grandparents' generation had misguidedly believed was okay, like golliwog dolls or smoking during pregnancy. The idea of wearing something so thoroughly politicized and icky as fur just seemed ugly. Popular culture kept up with the times: when Lily Esposito chided Mary Cherry for her mink coat on Popular, Mary Cherry looked like the spoiled, amoral wench that she was.




    But during the 2000s, things changed. Designers who hadn't previously shown fur on the runway began showing it; designers who had previously shown some, showed more. Designers who had publicly pledged to abjure fur, like Giorgio Armani, went back on their word — as did a good number of those overexposed PETA "faces." (Naomi Campbell even went so far as to do an ad campaign for the furrier Dennis Basso.) Fur began to creep back into fashion magazine pages. 1990s grunge and minimalism gave way to 2000s bling and ostentation. And now, fur is back in a big way. This year's fall runways? Among the designers who showed fur and/or shearling were Alexander McQueen, Dolce & Gabbana, Lanvin, Louis Vuitton, Michael Kors, Oscar de la Renta, Prada, Rebecca Minkoff, Salvatore Ferragamo, Tom Ford, Vivienne Westwood, and Yves Saint Laurent.





    This reversal is not merely the result of a cultural trend meeting its inevitable backlash. It's also a story of economics, and of the fur industry's quiet battle to rebrand its product as sustainable, natural, and luxurious.

    Fashion is still a very top-down business. A fur coat in a designer's fall collection might retail for $10,000 and be ordered by a handful of stores; but that fur coat's value in visibility for fur as a whole helps sell thousands of $60 rabbit-trimmed Michael Kors hats and $400 coyote-trimmed men's jackets at Macy's. To help make fur a trend that pops up in magazine editorials and online, fur suppliers often sponsor designers, giving them free product to incorporate into their seasonal collections and even sending them on junkets. In 2010, the New York Times reported that one Scandinavian supplier, Saga Furs, gave fur to Cushnie et Ochs, Thakoon, Brian Reyes, Wayne, Derek Lam, Proenza Schouler and Richard Chai. It also paid for three designers to go on a junket:
    Last summer, for example, the designers Alexander Wang and Haider Ackermann, plus Alexa Adams and Flora Gill of Ohne Titel were flown to Copenhagen for weeklong visits to the design studios of Saga Furs, a marketing company that represents 3,000 fur breeders in Finland and Norway. Saga Furs regularly sponsors such design junkets.
    Another fur supplier, the North American Fur Auctions, gave furs that year to Bibhu Mohapatra and Prabal Gurung. "We want to make sure fur is on the pages of magazines around the world," said the NAFA's director of marketing at the time. "The way to do that is to facilitate the use of fur by designers."





    Fur industry organizations sponsor design contests at top fashion schools, including Parsons and the Fashion Institute of Technology. (So does PETA, which enjoyed some institutional support at Parsons back when Tim Gunn was dean of its fashion school.) The prizes are often lavish, including free international travel and tens of thousands of dollars worth of product — perfect for a young designer who needs backing to launch a line. It's no accident that fur is increasingly present on the runways: the fur industry has spent years patiently working to re-legitimize and de-stigmatize its product in the eyes of a new generation of fashion tastemakers, and fur's current boom is the fruit of their labors. A 2007 ad campaign even called fur "the natural, responsible choice." Alice + Olivia designer Stacey Bendet, herself a vegan, wears fur and uses it in her collection. "It doesn't make sense," she once admitted. "Something about putting it inside me feels really barbaric. Something about wearing it just feels a little glamorous."





    Established designers like Zac Posen now see no downside to collaborating with fur brands — c.f. Posen's collection for Pologeorgis. Even a series of minor scandals over fur labeling hasn't served to set back the industry.

    Five years ago, PETA founder Ingrid Newkirk said that only "old fogey designers like Karl Lagerfeld and so on" used fur, and that fashion's new generation just wasn't that into fur. Clearly, Newkirk was wrong.

    In the past decade, fur has gone from being a kind of ethical third rail to just one point on the developing moral questionnaire of modern living. Maybe you care more about the environmental degradation, animal cruelty, and labor issues brought up by the leather tanning industry, or factory farms. Perhaps you think nothing of wearing vintage fur because to throw out a useful garment smacks of waste. Maybe you believe, like Silvia Fendi, that real fur is preferable to fake because, as she put it, "We did a collection of fake fur several years ago but found it is the most polluting thing for the environment." Perhaps you feel a little like Kelis, who concluded a long MySpace rant against PETA by weighing concern over animal welfare to concern for the human beings who toil in sweatshops and in the fields. "Underpaid minorities picking your vegetables, now that's fine for you right?" asked Kelis. "Don't waste my time trying to save the dang chipmunk!"

    Whatever the case, fur is back in a big way. And it seems to be here to stay for the foreseeable future.


    Fur Is Back Big Time
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  11. #11
    Elite Member SillyME54's Avatar
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    This is a sad and disgusting trend and I'm disappointed that's it's making a comeback. I love fashion and I like the look of fur but I could never ever condone torturing and cruelly murdering defenseless animals just for the sake of fashion. Faux fur nowadays looks so realistic that I think it's just plain stupid to have to go and kill a poor animal for their skin. The fashion industry needs to stop promoting fur. It makes me sick.

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    Elite Member sputnik's Avatar
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    faux fur does not look or feel realistic. people should at least be honest about that. faux fur looks and feels plasticky and doesn't hold up well either. i had a winter coat with a faux fur trimmed hood and after a month or two it looked matted and gross. it's like vegans who claim fake leather looks or feel anywhere like real leather. please.

    which is not to say that i'm about to go out and buy a fur coat. though i admit i have no problem with rabbit fur, since i eat bunnies and i am fine with wearing anything you eat.
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    Elite Member choozen1ne's Avatar
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    ^ I agree fake fur looks cheap and nasty after its worn for a while , it doesn't look real
    I personally have boots lined with shearling and I almost always only wear leather shoes and boots so I clearly have no problem wearing animal products .I am too cheap to buy real fur but I don't feel the need to judge the people that do

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    Elite Member SillyME54's Avatar
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    If you find higher quality faux fur, it does indeed almost look and feel real...at least to me anyway. And for me, if a person who knows how brutally an animal is killed to make fur products yet still chooses to purchase and support such a cruel industry, is disgusting and I will hold judgment against them.
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    Elite Member Waterslide's Avatar
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    Alice + Olivia designer Stacey Bendet, herself a vegan, wears fur and uses it in her collection. "It doesn't make sense," she once admitted. "Something about putting it inside me feels really barbaric. Something about wearing it just feels a little glamorous."
    JFC. Someone needs to brand her with a scarlet H for hypocrite. I can't even with a statement like that.

    I don't own real fur, I probably never will. I've worn shearling, angora, etc. When I was growing up I remember a lot of adults who had real fur and I've never seen fake fur that comes close. I'm not that surprised that fur has come back, both because of a backlash to 90s minimalist grunge look and because animal rights seems to have gone the way of civil rights and women's rights - no one cares anymore. And fashions and tastes change. And fur is the oldest piece of fashion there is and I think there's an attraction to anything considered off limits. It's very Hunger Games in that respect.

    I think shearling and leather are completely different ballgames, theoretically because you can use other parts of the animal to eat so it's not considered wasteful or disrespectful. I don't think I've ever heard of anyone eating mink.

    I don't know what the deal is with things like coyote fur, but there are certain animals that I think should be hunted to avoid population overgrowth. Coyotes are often pests not just because they attack small dogs, but they interfere with crops and livestock so people shoot them and oftentimes hang them on their walls, which is not much different than lining a coat except at least the coat has a functional purpose. Maybe all that is not so much the case with a chinchilla.
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