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Thread: The Queen causes Launer London handbags sales to rise

  1. #1
    Elite Member Honey's Avatar
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    Dec 2006

    Default The Queen causes Launer London handbags sales to rise

    It is no longer only the Duchess of Cambridge who can cause a frenzied sales boom whenever she appears in public wearing a new dress, carrying a new umbrella or walking a new dog.
    Kate's grandmother-in-law is now giving the younger royal a run for her money in the fashion department.
    Queen Elizabeth's beloved handbag designer, Launer London, has seen yet another enormous spike in sales of their elegant, box-shaped bags, after their most loyal patron was photographed carrying several different models during her Diamond Jubilee weekend.

    Box-fresh: Queen Elizabeth's beloved Launer London has experienced a huge spike in sales of their elegant, boxy handbags, thanks to their most celebrated patron

    Following the long weekend of public celebrations earlier this month - during which Her Majesty was ever-armed with one of three bespoke black Launer London creations - the label has reported a 58 per cent surge in sales of similar models.
    Most popular were the pink and green pastel bags, and the label's new metallic bronze, silver and gold ones, designed in honour of the Olympic Games.

    Indeed, so desperate were so many to emulate the Queen's unique style, that the site experienced a mass overload and crashed.
    Gerald Bodmer, managing director and creative director of Launer, told the Telegraph: 'The Royal Family still means huge business for the UK, and there is still a big international appetite for any and all things associated with royalty.
    'What we have seen here is more requests in trend-led designs, with customers seeking to put their own stamp on our signature bags.
    Who knows; this time next year the Queen may have foregone her traditional black and be sporting one of our lovely bags in colour pop.'

    Royal seal: The Queen has been a loyal fan of Launer bags for over 50 years and awarded them with a Royal Warrant in 1968
    Fit for a Queen: In honour of the Olympics, Launer has designed a range of metallic bags in colours to represent the medals

    Launer - who create four new designs especially for the Queen every year - experienced a similar, 60 per cent swell in sales last April, after Her Majesty was seen by millions of people carrying one of their white handbags to her grandson Prince William's wedding to Kate Middleton.
    Interestingly, 20 per cent of that sales increase was attributed to the 35 to 50 demographic (buyers are asked to give their age when buying online), showing the Queen's influence on a younger audience.
    Previously, Launer customers have been more than 50 years old.
    Perfect pastels: Launer's white Lydia bag made smaller than usual for a discreet Royal Wedding look
    The company, which was established in London in 1941, has been supplying the Royal Household since 1968, when it was granted a Royal Warrant by Her Majesty the Queen.
    Launer bags are sold in Selfridges, John Lewis and Fortnum & Mason, with prices ranging from 410 to 1,057.


    Bags of laughter: A happy Queen Elizabeth pictured with two handbags as she toured the Launer leather factory in 1991

    'When Sam Launer came to England from Czechoslovakia over 60 years ago, he brought with him an idea that has remained with the company to this day; handbags and leather goods should be elegant, be formed out of the best materials and made by highly skilled craftspeople.

    'Over the last twenty five years Launer has built up an enviable reputation as a very high quality manufacturer with distinctively good styling, and currently hold the Royal Warrant to HM The Queen for handbags and small leather goods.
    'Launer's trademark is understated, elegant and classic - beautiful leather articles made with pride by craftsmen and women using traditional skills. With care, they give years of pleasure and service.
    'The Launer factory is in Walsall, near Birmingham, the traditional home of leather goods manufacturing in England.
    'Launer wallets, card cases, purses and handbags are handmade in the softest calf, exotic lizard, and ostrich skin. Every attention is paid to detail, and gold plated fittings feature the Launer rope emblem, the perfect finishing touch.'


    First the Duchess of Cambridge effect, now the Queen Elizabeth effect! Her Majesty's love of Launer handbags sees sales soar | Mail Online

  2. #2
    Elite Member MontanaMama's Avatar
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    Jan 2008
    Evading P6 & P7


    This is only missing the thought bubble: "Isn't this my party? How'd I get stuck between these two?"
    If i hear one more personal attack, i will type while drunk, then you can cry! - Bugdoll
    (716): I'd call her a cunt, but she doesn't seem to have the depth or warmth
    Quote Originally Posted by shedevilang View Post
    (Replying to MontanaMama) This is some of the smartest shit I ever read

  3. #3
    Super Moderator twitchy2.0's Avatar
    Join Date
    Aug 2008


    Except that it isn't her party, that was William's wedding. (I recognized Beatrice's toilet seat)

    -annoying pedant
    As Canadian as possible under the circumstances


    "What's traitors, precious?" -- President Gollum

  4. #4
    Elite Member azoria's Avatar
    Join Date
    Dec 2007
    far and away


    She looks better now than she did in 1991! I am smitten by her late life style. Beautiful woman.

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