Most brides head to Jimmy Choo or Stuart Weitzman when looking for the perfect wedding shoes.
Now it seems Ugg Australia is attempting to become a bridal footwear destination too, with the launch of its new I Do line.
The three-piece capsule collection includes a white sequin-studded boot named the Sparkles I Do!, the silver suede Bailey I Do, which has a rhinestone button, and a white fluffy flip-flop.
Comfort over style: Ugg Australia has released a bridal line comprising of two boots and a pair of fluffy flip flops
Of course they lack the elegance of a strappy stiletto sandal or satin-covered court, but for the bride seeking comfort over style, there is no contest.
One might also argue that if one has a full skirt that reaches the ground, no-one will see the sheepskin slippers anyway.
The launch has failed to win much in the way of style cred though. Already the line has received more ridicule than praise on Twitter.
Wedded bliss? The new Ugg range includes a white sequin-studded boot named the Sparkles I Do!, $225 (left) and the silver suede Bailey I Do! which sells for $190 (right)
One user wrote: 'Worst news I've ever heard in my life.'
Another joked: 'A bit late for April fools.'
Even industry insiders have joined the backlash, with The Bridal Atelier adding: 'Please girls, no!'
I don't! Ugg unveils bridal boots - but will ANYBODY walk down the aisle in them? | Mail Online