Jessica Simpson is never too far from a controversy these days but this time, it isn't her baby bump that's causing a stir.
Jezebel reports that the reality star and fashion mogul has just debuted a platform sandal for her own shoe line that appears notably similar to an old creation by revered footwear designer Christian Louboutin.
At a glance the lavender and black platform and hot pink strapped stiletto with yellow piping differs slightly only in its absence of the iconic red sole.
A certain likeness: Christian Louboutin's 'Statarata' (left) and Jessica Simson's 'Evangel' are remarkably similar
In an ad for Ms Simpson's 'Evangel', as the shoe has been named, the star herself sits in a wicker hanging chair in a sun-drenched garden, wearing a bold purple empire-line sundress.
On her trotters, the hot pink sandals are strapped, playfully picking out the pink of the background flowerbed.
Christian Louboutin designed the 'Statarata' in 2010, because clothing and accessories are not protected by copyright law in the US, the company will not be able to take action regardless of their views on Ms Simpson's shoe.
Budget-conscious fashionistas however will no doubt be flocking to the shops to snatch up a pair of the affordable platforms.
The 'Evangel' carry a fairly priced tag of $98 while the slightly daintier 'Staratata' set buyers back a whopping $995.
Ms Simpson's advert ironically ran this month in Elle, the glossy that picked out and brought readers' attention to the 'Staratata' when it was launched two years ago.
A resounding success among celebrities who wore them and magazines that featured them, the shoes sold out, their popularity inspiring a re-release in a variety of new colours.
Ms Simpson has also imagined her design in a trio of exciting if not garish colour combinations.
As well as the original pink, lavender, yellow and black, the 'Evangel' is also available in leopard print with acid yellow piping, a red heel and a neutral sole.
And a third option offers a blue strap with yellow piping, green heel and black sole.
Read more: Jessica Simpson's shoes, a copy of Christian Louboutin design? | Mail Online