Has clothes company J Crew found its inner feminist?
At first glance, this picture on its website of the model with what looks like hairy legs could be the handiwork of a mischievous graphic designer - or maybe the model just needs to find a working razor.
Super hairy: J Crew's lace tights range replicate the texture and appearance of extremely hairy legs
Optical illusion: A closer examination of the tights reveals they are actually in a lacy fawn pattern
In actual fact, they are J Crew's latest lace tights range - which, from a distance, appear to replicate the look of very hairy, unshaven legs.
The tights are in fact in a lacy fawn pattern.
But the shapes and texture of the pattern make the overall effect from a distance something quite different from what, presumably, J Crew intended.
The tights are certainly attracting plenty of attention on the internet - but sadly for all the wrong reasons.
Blogs lambasted them as J Crew's 'hilarious' new 'hairy tights'.
The tights are described on the store's website as 'an essential ingredient in the season's textural mash-up'.
They are retailing for $22.50.
Established in the U.S. in 1983, J Crew specialise in candy-coloured, classic, preppy styles.
The company has garnered a huge amount of publicity in recent years.
Most recently Michelle Obama admitted to being a fan and dressed her daughters in J Crew for her husband's presidential inauguration.
Britons were previously only able to indulge their J Crew habit during sojourns in the States, but the launch of net-a-porter.com in May meant they could get their fix far closer to home.
The online store carries a collection of more than 90 different J Crew designs — including dresses, jumpsuits and statement jewellery.
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