While the rest of us were celebrating Valentine's Day, the fashion pack were showing their love for Victoria Beckham, who presented her fourth collection in New York yesterday.
In a series of intimate presentations, she showcased next season's offering from her self-named label, which already counts the likes of Elle Macpherson and Jennifer Lopez among its fans.
And the latest line looks set to win even more celebrity devotees - red carpet-friendly dresses inspired by femme fatales of the Forties - just in time for the Oscars.
Each design was teamed with a pair of shades from Mrs Beckham's own label, as well as towering platform heels - it didn't take a genius to notice the similarity with the signature Posh look.
Oscar-worthy: Victoria Beckham's latest collection looks set to be a favourite with the A-list on the red carpet. She named a nude silk-jersey gown, far right, as the one she would be wearing to this year's Academy Awards
Models that shared Beckham's whip-thin frame did little justice to her inspired use of in-built corsetry - a design feature that has enabled curvier women, such as Carol Vorderman and Katherine Jenkins to wear her form-fitting designs.
Draping appeared throughout, on backs and necklines as well as puffed hemlines, lending a more relaxed feel to the severe hourglass shapes of previous collections, though she retained details such as the sexy rose-gold zips that snake down the back of so many of her dresses.
The result was a line of beautifully sculptured frocks, inspired by the unlikely combination of Dick Tracy comics and the late dancer and choreographer, Martha Graham, in an electric palette of deep reds, blues and greens, as well as nudes and a dazzling pale gold.
Indeed the lady herself, who was, for once, not photographed, wore one of her own dresses with five-inch heels (clearly it was too important an occasion to worry about bunions).
Presenting each dress, one-by-one, she said: 'I feel the clothes express how my own personal style has evolved, more relaxed, a little more slouchy, but still structured.'
Femme fatales: Beckham channelled a Forties look that was reminiscent of old Hollywood
Personal style: Beckham said the line was 'more relaxed - a little more slouchy, but still structured'
Block colours dominated, bar one print, a soft, grey pixillated design that appeared on a strapless minidress dubbed 'the cloud' - she explained how it had taken days, and several sleepless nights, to perfect.
As the line yet again won high praise from the media, Beckham told her guests how the fashion industry was finally beginning to take her seriously as a designer, and that her dream would be to open her own store in the next five years.
High praise: The fashion industry is finally taking Victoria Beckham seriously as a designer
'But, I’m still learning,' she admitted. 'I still feel I need to prove myself - all my life I’ve had to prove myself. Each season, I have to better myself. I really want to grow as a designer.'
Fashion trade bible WWD agreed wholeheartedly: 'The collection Beckham showed for fall ... presented none of the neophyte awkwardness one might expect from a four-seasons’ new designer (and not just one with a pop star past).'
British Vogue's Lauren David Peden also had praise for the 35-year-old's efforts: 'Beckham presented a very beautiful collection that evolved her body-con aesthetic while still leaving room – literally – to breathe, thanks to a new-found focus on draping and fluidity.'
She'd done her homework, added Lisa Armstrong of The Times: 'These clothes are not being churned out to make a quick buck (leave that to her jeans, perfume and sunglasses) - they’re extremely work intensive.'
But, as Grazia's Style Director Paula Reed pointed out, this was a collection for a limousine lifestyle: 'It doesn’t pretend to explore anything beyond the world of the red carpet and restaurants with doormen,' she said.
But the former Spice Girl still won credit where credit was due: 'There are at least three dresses there that I’d have in a heartbeat,' Reed added. 'This collection will undoubtedly earn its floorspace.'
Highlights included a gold lamé-chiffon coat-dress split to the thigh in the style of Dick Tracy's trench: 'You have to be careful you’re wearing the right underwear,' Beckham had quipped.
She called a deep blue strapless gown her 'sexiest dress yet', and named a nude silk-jersey number as the gown she planned to wear to the Oscars.
And if the A-list love this collection as much as they loved the last, we're sure Posh won't be the first star to shine in one of her designs this year.
Read more: http://www.dailymail.co.uk/femail/article-1251098/New-York-Fashion-Week-Pencil-Victoria-Beckham-lookalikes-launch-new-collection-huge-shades-skyscraper-heels.html#ixzz0fdESHUOw