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Thread: Can the Snood save Christmas?

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    Elite Member celeb_2006's Avatar
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    Default Can the Snood save Christmas?

    Retailers Sell Snoods for the Holidays - WSJ.com

    Can the Snood Save Christmas?

    Designers and retailers tout the half-scarf, half-hood


    By RACHEL DODES

    This holiday season, retailers are betting big on the snood, a cross between a scarf and a hood that, when worn over the head, is reminiscent of a babushka.

    A Snood for the Ages


    Getty Images Lady Gaga sports a red snood.

    The trend emerged on the Fall 2009 runways of designers like Missoni (knit snoods) and Burberry (plaid snoods) and also made an appearance in the commercial collections of Donna Karan and Yves Saint Laurent. Now it's gone mainstream, with retailers ranging from American Apparel to Zara getting behind the loopy style with snoods of varying lengths and monikers. The British version of GQ magazine's Web site recently posted a "Guide to Snoods," suggesting wearers try it "over a chunky knit or tailored jacket."
    A few weeks ago Bloomingdale's urged customers to "make sure that you're seen in this lavish new accessory." Henri Bendel ranked the snood second amongst its top ten "things we fancy for fall" while Saks Fifth Avenue included it in its "Want It" fall campaign. "Gossip Girl" star Blake Lively was photographed in one on the show's set last month.



    Catwalking/Getty Images Missoni ribbed-knit mohair snood, $265.



    Zara Zara cowl neck collar, $29.90.

    Net-a-Porter.com's buying director Holli Rogers confesses she was skeptical the site would sell many snoods last summer, when the site had a month-long exclusive to sell a Burberry purple-and-black plaid style. The item is already on reorder, and the company is now pitching several styles.
    Burberry, whose chief financial officer recently cited the snood as one of the top drivers of the company's fall accessories sales, attributes the snood's rise to consumers' desire for safety in tumultuous times. "I love this idea of protection that it gives," says the brand's creative director Christopher Bailey, who was so into the look that he showed snoods for men and women on almost every model at his fall 2009 runway show. Simon Kneen, creative director for Gap Inc.'s Banana Republic brand, also likened the accessory to "a Linus blanket," a reference to the blue security blanket always carried by the Peanuts cartoon character.
    Angela Missoni, creative director of the Italian fashion label Missoni, said the look was a way to "stay true to Missoni's knitwear roots while creating something new" and calls the snood "a lavish play on layering." "It's handy," adds Brooke Scott, Bloomingdale's fashion director for accessories, who identified snoods as one of two top holiday trends. "If you get hot, you don't have to remove it" because it can remain around the neck.

    So Many Snoods

    A quick tour through some of the fashion industry's latest offerings:
    Catwalking/Getty Images


    Burberry: $295 for its popular "check" snood in cashmere
    Burberry, credited with reigniting the trend, also has wool, mink and rabbit fur versions.
    Missoni: $265 for a ribbed snood that can wrap around the head twice
    The company is offering five snood styles in different colors and fabrics.
    Chan Luu: $125 for a paisley viscose "infinity loop" at Saks Fifth Avenue
    The designer also has tie-dye versions in various color combinations for $75.
    The Limited: $39.50 for an acrylic Shaker infinity scarf in a chunky knit
    The scarf comes in 12 bright colors, and can be mixed and matched with sweaters, like a detachable turtleneck.
    Bendel's


    Ash & Dans: $110 for this infinity scarf, which comes with a brooch, at Henri Bendel
    Henri Bendel says that embellished scarves are selling best; these range in price from $110-$150.
    Banana Republic


    Banana Republic: $98 for a cashmere infinity scarf that can be wrapped around the head three times
    The retailer is unveiling a range of these scarves in various fabrics, textures and colors for the holidays.
    American Apparel


    American Apparel: $28 for a solid-color "circle scarf" in different materials
    For the holidays, the company is adding print versions of this style.
    Donna Karan: $695 cashmere infinity scarf
    The designer's DKNY line has infinity styles priced from $95 to $225.


    Amid the downturn, the rush to the snood reflects the fashion industry's scramble to invent new types of clothing that consumers don't already possess. Sales of scarves and mufflers, a relatively cheap way to freshen an outfit, have been strong, generating $540 million in sales through August, a 21% increase over the same period last year, according to NPD Group.
    Traditional snoods, which resembled hairnets, were popular in the 1940s when women used them to keep their long hair out of the way. In the 1950s, the snood morphed into a tube, which became a ski-slope staple, says Beth Dincuff Charleston, a professor and fashion historian at Parsons, the New School for Design in New York. This time around, the style has been transformed: The creation of snoods in colorful plaids, fur and prints, as opposed to just polar fleece, renders them "new and fresh," says Ms. Dincuff.
    As much as they love its look, many retailers, particularly in the U.S., aren't as in love with the snood's name, which can sound more like a Dr. Seuss character than a hot fashion item. Designer Chan Luu sells "infinity loops"; American Apparel hawks "circle scarves" and Banana Republic pitches an "infinity scarf" as does the Limited, which offers its scarves in 12 colors. The word snood "sounds like something that has been woken out of sleep," says Banana Republic's Mr. Kneen. An infinity scarf "is an endless piece that's timeless with a twist."
    Burberry's Mr. Bailey is sticking with snood. "It's a very British name for it, which feels more relevant to what inspired us and to what we stand for," he says.
    Rachel Kirson, a 24-year-old teacher from Manalapan, N. J., says she got her first glimpse of the snood in a magazine over the summer. "I have fallen in love with them," says Ms. Kirson, who has been looking for a snood in charcoal-grey with a horizontal cable knit for herself; she is planning on giving snoods as gifts for the holidays. "I like wearing bold jewelry so the snood is almost a necklace for the winter months."

  2. #2
    Elite Member Brookie's Avatar
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    Babushka.

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    Elite Member witchcurlgirl's Avatar
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    for ultra-orthodox jews snoods have never been out of fashion, they've kept the industry alive. the images here are more cowls than snoods.
    All of God's children are not beautiful. Most of God's children are, in fact, barely presentable.


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    Elite Member Novice's Avatar
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    Quote Originally Posted by celeb_2006 View Post
    Retailers Sell Snoods for the Holidays - WSJ.com

    Can the Snood Save Christmas?

    Designers and retailers tout the half-scarf, half-hood


    By RACHEL DODES

    This holiday season, retailers are betting big on the snood, a cross between a scarf and a hood that, when worn over the head, is reminiscent of a babushka.
    ???

    A Snood:-
    A snood is a type of headgear, historically worn by women over their long hair. In the most common form it resembles a close-fitting hood worn over the back of the head. The band covers the forehead or crown of the head, goes behind the ears and under the nape of the neck. A sack of sorts dangles from this band, covering and containing the fall of long hair gathered at the back of the head. A snood is sometimes made of solid cloth, but sometimes of loosely knitted yarn, or other net-like material.


    Quote Originally Posted by celeb_2006 View Post


    Getty Images Lady Gaga sports a red snood.
    ^^ Cowl

    Quote Originally Posted by celeb_2006 View Post



    Catwalking/Getty Images Missoni ribbed-knit mohair snood, $265.
    ^^ Cowl...
    Free Charmed.

  5. #5
    Elite Member witchcurlgirl's Avatar
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    ^^
    Novice, you old mindreader
    All of God's children are not beautiful. Most of God's children are, in fact, barely presentable.


    If I wanted the government in my womb I'd fuck a Senator

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    Elite Member Novice's Avatar
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    Haha! We seems to be in sinque tonight! LOL!
    Free Charmed.

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    Elite Member Daphne's Avatar
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    My sister bought me a Michael Kors snood. I thought she was out of her damn mind.

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    Super Moderator NoDayButToday's Avatar
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    Lol, when I saw this thread title I was like "seriously, that annoying yarn thing I wear to the Ren Faire is trendy now?" (I hate them b/c my hair is only shoulder length, it is nearly impossible to put one of those on and tuck all your short hair into it).

    The hood only looks good on Lady GaGa, people wearing it in real life look ridiculous.

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    Elite Member Honey's Avatar
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    It looks good on that model

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    Elite Member Nightdragon's Avatar
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    I had a snood when I was a kid in the 80's. It was fuschia pink. It was wicked.
    Act normal and the crowd will accept you. Act deranged and they will make you their leader

  11. #11
    Gold Member Flak's Avatar
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    I knit a lace whimple this year. It's gorgeous, and really warm.
    By trying we can easily learn to endure adversity -- another man's I mean. -Mark Twain

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    Elite Member Chilly Willy's Avatar
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    Childhood memories.
    Hello mother fucker! when you ask a question read also the answer instead of asking another question on an answer who already contain the answer of your next question!
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