Poll position: Forget more expensive lotions and potions, Vaseline Lip Therapy has been voted the number one beauty product
It may only cost 99p, but for thousands of women this small tub of lip balm is invaluable.
The simple Vaseline moisturiser has topped a list of 20 beauty products that women can't live without.
It beat expensive face creams and hair treatments in a poll of 2,000 women.
Soothing E45 cream was second followed by hair dye, Nivea hand cream and a packet of Simple face wipes.
Other beauty products women are unable to go without include Maybelline mascara, Johnson's body lotion and Olay moisturiser.
Jeff Wemyss, trading director for Superdrug said: 'When asked what women couldn't do without, whatever the cost, it's Vaseline that came out top.
'The little tin of soothing salve not only protects skin from the effects of weather and exposure, it also acts like a sealant to protect the natural water loss of our skin and is a staple handbag item for women across the nation.
'None of the items in the top ten are necessarily luxury items, just reliable, timeless, products which have earned their place as essential beauty basics over the years.
'This research tells us that in 2009 British women will still be looking after their beauty needs and returning to the faithful products they know and trust rather than splashing out on expensive beauty fads.'
Researchers for Superdrug found that 63 per cent of women say they will have to cut back on the amount they spend on themselves.
But around 62 per cent would rather stop spending money on clothes than sacrifice their favourite beauty products.
And 42 per cent would even prefer to cut down on their bills so they can afford beauty essentials.
But while 38 per cent say they feel guilty buying expensive branded products, 45 per cent say they plan to switch to cheaper own brand alternatives to save cash.
However, 42 per cent admit they buy some expensive brands just because they look better when on display in their bathroom.
Mr Wemyss said: 'This year is going to be the year that savvy shoppers will snap up cheaper own brand products and discover that it's what's in the bottle that counts.'
Lip service: Vaseline tops list of beauty products women just can't live without | Mail Online