An anti-ageing skin cream which mimics the effects of snake venom, has become a best-seller since its launch last week in Selfridges.
Planet Skincare costs £60, and incorporates synthesised snake venom, which mimics the effect of a snakebite. Skin is left in a stunned state, as it would be if attacked by the reptile; an effect similar to that of Botox.
The formula was developed to mimic the venom of the Temple Viper snake.
The makers claim that the product visibly reduces lines and wrinkles in 28 days, with a 52% reduction in wrinkles and 82% increase in skin smoothness.
It first hit the shelves of Selfridges last week, and has since been selling 50 pots every day, to quickly become one of the store's best-selling premium beauty products.
Speaking to the Daily Mail, Christine Benson, of Selfridges beauty, said, 'Products containing snake venom have been used for a few months now in the US, actresses especially love the effect. Unlike Botox it allows the face movement and emotion, but lessens wrinkles and paralyses muscles which cause creases.'