Celebs have a nose for popular scents
By Hillary Atkin, Special for USA TODAY
More celebrities are realizing they can make dollars with scents. Britney Spears' new Fantasy fragrance made its debut a day after baby Sean Preston was born and a year after her first perfume, Curious, went on the market. But how does "the juice," as they call it in the perfume trade, stack up to a star's image? Two expert noses, Maurice Roucel, creator of the new Guess fragrance, and Laurice Rahmé, creator of Bond No. 9 perfumes, provide an olfactory analysis of celebrity fragrances.
Roucel's review Rahmé's review
1.7 fl. oz., $45 Red lychee, kiwi, cupcake, jasmine, white chocolate orchid, creamy musk
"This is a very sweet fragrance which makes you think of a delicious pastry, such as a red fruit pie. It is slightly caramelized, thus enticing your appetite, and reflecting that aspect of her stage persona. Teenagers will love it."
"She has a lot of character, but this is much lighter. It's not a powerful scent. This is much more discreet, which really doesn't go with her. But perhaps it reflects a temporary stage with her ...motherhood, and a calmer, quieter life."
1.7 fl. oz., $39.50 Sicilian lemon, Italian orange, pineapple, peony, violet, sandalwood
"It's juvenile and playful. The dominance of fruit notes with the sugary sweetness of candy is too girly, too singular for the multi-faceted, sophisticated Jennifer of today."
"I'm surprised it was so discreet. It's definitely announcing a different Jennifer, a lighter version of her. It's sparkling, with a very edible, fruity note, but the sexiness is not here."
Sarah Jessica Parker
1.7 fl. oz., $48 Mandarin, bergamot, rosewood, lavender, patchouli, orchid, white ambers
"Its flowery, spicy and wooded scent gives energy, dynamism and elegance to this fragrance. Its classical style and allure fits perfectly with her character."
"She's refreshing, with a big smile, very girly, and so is the fragrance. It has a very sparkling top note that is effervescent like she is. It's a little seductive, but mostly playful, so it's really her personality."
1.7 fl. oz., $35 Red pepper berries, bergamot, pineapple, orchid, peony, cotton flower, Hinoki wood
"The soft sensuality given through vanilla and woods represents the richness of her voice and elegance. The fresh, fruity notes and peppery citrus bring a 'star' energy which sparkles."
"It's a nicely balanced real floral, appealing to a more mature crowd. It fits with her conventional, straightforward, yet commercial image. It's like a bouquet of flowers everyone's going to love."
3.4 fl. oz., $60 Citrus, cucumber, mint, black basil, pepper, "luxurious, exotic woods"
"The first color that comes to mind is green. This fragrance corresponds to his classical character, but there is a lack of daring nature and insolence that we can find in Donald Trump's temperament."
"It's very nice, powerful, very masculine — a great men's scent. It's very traditional and not progressive. He's a classic businessman, and it's good with his wardrobe. It's safe and secure, not risky. Bankers and lawyers will like it."
1.7 fl. oz., $39 Fuji apple, peach nectar, tuberose, night blooming jasmine, pheromones
"This fragrance represents the ideal young blond girl who has a slender and elegant figure. It has a flowery scent and inspires kindness. It really fits the image of a candy-pink and sheer California girl."
"It's playful, very fresh and young. It looks like her. It's also a contradiction, by being not risky, and very safe. It's not like her fashions, or her sometimes very audacious behavior. It's pretty, but young and not womanly."