'Proof' face creams beat wrinkles
Sun damage causes wrinkles
Scientists say they have clinical proof that a face cream available on the high street does reduce wrinkles.
Five months' worth of stock of the leading brand sold in a day after Professor Chris Griffiths announced in 2007 it appeared to combat sun damage.
Two years on from the BBC Horizon programme showcasing his work, his team has shown the cream visibly smoothes out the skin.
Boots predicts boom sales of its No 7 Protect & Perfect Intense Beauty Serum.
This moisturiser is a richer version of its Protect & Perfect Beauty Serum that the team tested before and found it stimulated the production of fibrillin-1, a protein that promotes elasticity in the skin which is lost with sun damage.
BBC NEWS | Health | 'Proof' face creams beat wrinkles