Gossip Rocks Forum - View Single Post - Fashion company's shocking advert in the fight against size zero (NSFW)

Calimoonchild · September 28th, 2007, 01:44 AM

I'd have much more respect for this if it wasnt an advertisement. Like it or not, they have made this woman their spokesmodel.

I respect what they are going for but I cant help but feeling that they are using it as a clever marketing ploy on the back of a seriously ill woman.

its just wrong. And its ineffective and does nothing to make me want to buy their clothing. I'd be much more supportive if they had a beautiful, normal model in their ad, with the slogan of No-lita Anorexia."

And the company's site is even worse: : NOLITA

September 28th, 2007, 01:44 AM	#30 (permalink)
Calimoonchild Elite Member Join Date: Dec 2006 Location: citizen of the world Posts: 1,804	I'd have much more respect for this if it wasnt an advertisement. Like it or not, they have made this woman their spokesmodel. I respect what they are going for but I cant help but feeling that they are using it as a clever marketing ploy on the back of a seriously ill woman. its just wrong. And its ineffective and does nothing to make me want to buy their clothing. I'd be much more supportive if they had a beautiful, normal model in their ad, with the slogan of No-lita Anorexia." And the company's site is even worse: : NOLITA