There are all kinds of tricks. Before CGI, a common thing to do for outdoor shots was to dig a trench and have the female actor stand in it so that it appeared the male actor towered above her. I've met and interviewed a lot of actors and most of the men are short -- under 5' 10" with a few exceptions. Clint Eastwood is one of the few really tall actors. I once stood in an elevator next to Tom Cruise and I am 5' 31/2". I was wearing flats and he was at MOST 2-3 inches taller than me. He is tiny, but not as tiny as Dustin Hoffman.
The women in Hollywood tend to be taller than the men, although there are exceptions. FYI, nearly all actresses (and some actors) have bad skin.
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