This is how I figure the need for smaller sizes:
1) Women started getting larger
2) Companies started making sizes larger and labeling them smaller
3) Women get used to wearing "smaller" sizes = ego boost
4) There's also the "skinny trend" - or more Asian customers (as one designer said) ... or something? I know several very naturally small people, but they would have existed even before the need for "negative" sizes
5) Companies realize there is still a need for smaller sizes, only now that they have started labeling everything larger, there is nowhere to go but down, thus = "negative" sizes.
It's pretty dumb. 23-25 inch waists aren't *that* tiny, especially considering that on a woman of average height, anything over 32" is considered a health risk, but I think we have gradually gone from the ages of not enough or just the right amount to the age of excess.
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