Another option would be to force health insurance companies to operate as not-for-profits. Either that or regulate them like they do utilities.
The regulation might be the simplest option. In our state we have an insurance commissioner and auto insurance rates are regulated and set by the state. We also have ways to insure uninsurable motorists...of course we all pay a surcharge for that on our policy, but NC has some of the lowest rates in the country vs. other states that are free market only.
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