[Chilly Willy]

IMO, all celebs try to make deals like this. The difference in this particular case is this:

Shifting the focus is one of Ms. Jolie’s best maneuvers, magazine editors and publicity executives say. When she became romantically involved with Mr. Pitt, for instance, she faced a public relations crisis — being portrayed in the tabloid press as a predator who stole Mr. Pitt from his wife, Jennifer Aniston.
This time, it was Ms. Jolie’s charity work that helped turn the story. Long interested in international humanitarian work, Ms. Jolie appeared in Pakistan, where she visited camps housing Afghan refugees, and even met with President Pervez Musharraf. Ms. Jolie and Mr. Pitt made a subsequent trip to Kashmir to bring attention to earthquake victims.
“Presto, they come out looking like serious people who have transformed a silly press obsession into a sincere attempt to help the needy,” said Michael Levine, a celebrity publicist and author.

Her taking advatange of people in need in order not to look like a homewrecking whore? Not cool. She's a nasty bitch. End of story.