I used lotions twice daily with both kids...got a few stretch marks with pregnancy one, more with pregnancy two, and I used pretty decent quality lotion.
I lost the weight quickly, but I was breastfeeding, so I don't know how she's doing it. Keeping my tummy flat post breastfeeding has been tough, though, because your skin and muscles aren't as taught as the used to be, so eat a big meal and TA DAH, you look four months preggo for a few hours