At first I thought it didn't make sense either. But now I think she would do this for publicity, precisely because nobody would think she would ever do it. Plus I think they are good friends who genuinely enjoy each other's company and are just helping each other out.
He needs to quash the gay rumors and after her divorce, she needs positive publicity that comes from being romantically linked to a cute, likeable actor. She needs to keep up that America's Sweetheart image. Also, remember they have the same publicist.
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