US WEEKLY GOES INSIDE BEYONCE’S WEDDING!
As I
predicted earlier this week, one of the celebrity weeklies would go for Beyonce’s wedding.
I’m glad Janice Min followed my advice because this issue will sell very well! (Except if People Magazine scored exclusive wedding photos. Then, they are totally and completely f%#c*d!)
The cover photo of Beyonce is stunning and she’s looking at you straight in the eyes. This will really POP off the newsstand.
While the photo is strong, the main line “Inside Beyonce’s Wedding” is TOTALLY BORING. Is that the best they could come up with?
Janice does offer some NEW details that I don’t think the average reader is aware of including two dresses and 60,000 flowers. By offering these types of specific details, the reader will believe that Us Weekly is delivering a unique story.
Moving on to Jamie Lynn Spears who was apparently “abandoned by her mama.” I don’t get this inset. It feels old! Hasn’t her mom been with Britney for weeks?
Finally, Janice continues to offer political coverage on the cover of Us Weekly and I have to admit I thought this was a big mistake for a celebrity weekly.
But after thinking about it for the past few weeks, I have to admit I was WRONG! (Don’t fall out of your chair.)
Why? Everywhere you go people are talking about the election. And the candidates have become celebrities.
In a time when there is very little happening in the world of celebrity, why not add them to the list? Sure, many readers who support one side may be turned off by a story, e.g. Republicans obviously don’t favor this Bill and Michelle inset.
But that is the case even in the world of celebrity.
Bottom Line: Janice Min should not be so
rattled this week. (until People's Mag cover comes out)
Mark Pasetsky’s Cover Awards » US WEEKLY GOES INSIDE BEYONCE’S WEDDING!
LIFE & STYLE’S COVER TELLS YOU HOW “J. LO LOST 40LBS!”
Many of you will be surprised when I tell you this but I’m very close to J. Lo and she told me how she lost the weight!
First, she gave birth! That was the first 8-10 lbs.
Then she hired a stylist who selected very flattering clothing like the dress on the cover of Life & Style that effectively hides any of the 20 - 30 lbs that J. Lo will lose eventually.
OK, I was kidding about knowing J. Lo. But as a reader I don’t REALLY believe that she lost 40lbs ALREADY!
Life & Style offers her no-starve diet as one part of her plan. What does no-starve mean??? Have you ever been on a diet where you weren’t STARVING???
J. Lo has also discovered an “easy” workout. I’m sorry but there is no such thing as an EASY workout if you’re trying to lose 40lbs.
Moving on. Oh, wait before I do. I need to remind you that I
predicted this cover earlier this week.
Life & Style goes inside Beyonce’s wedding but offers nothing specific on the cover. So I don’t believe that they were really “inside the wedding.”
I love the picture of Katie’s new hair - she totally looks like a boy! HA! What does that mean? Does Tom like her boyish look?
Then Ashton & his hot co-star are pictured in a pool. L&S asks if Demi should be worried?
Here’s my advice to Demi. You married Ashton Kutcher who is like 15 years younger than you. Be happy and let him do what he wants because all that worrying will only lead to more wrinkles. And you know what that means!
Bottom Line: A so-so week for Life & Style kinda like the rest of the
year-to-date.
Mark Pasetsky’s Cover Awards » LIFE & STYLE’S COVER TELLS YOU HOW “J. LO LOST 40LBS!”
STAR COVER SHOWS BODY AFTER BABY!
LAME! LAME! LAME!
Candace, this is one of the worst covers this year and it will tank on the newsstand.
The main line “Body After Baby” falls completely flat and is uninspired.
The dek is ”Winners and Losers — in the stuggle to shape up.” Are you actually calling a woman who gave birth a loser cuz she didn’t lose all the baby weight fast enough for you Candace?
Bottom Line: Awful!
http://coverawards.com/2008/04/09/star-2/